an awkward [reality] break

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bigmagnets:

Absolut Anthem

Ugh. While it is pretty, it’s also pretty sad that they’ve copied an entire concept straight off from Stefan Sagmeister’s Things I Have Learned In My Life So Far and just made it rather bland. It’s the blanket statement of “exceptional” that ruins it — different alone doesn’t make something great.

Interestingly, it make me think of one of Sagmeister’s maxims: “being not truthful always works against me.” They should have listened instead of merely looking and copying.

(via marveliuxlie)

Source: typetoken.net

    • #design
  • 1 year ago > bigmagnets
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Avatar Nicklas, photographs, , words, thoughts about bugger all.

Contact: nyvinter [ twitter ] ninjamupp [kik] [+ gmail.com = mail]. Photography & illustration portfolio.. It's pretty easy. Or you could use this to say something, I don't bite unless asked to.

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